EMILIO!!!!!! Everyone loves Emilio Estevez (I think!) but since his iconic performance as George Bombay, the coach in the Mighty Duck series, he seems to have become a less predominant figure on our big screen. But he is now making an iconic return to the cinema in the Orange Gold spot cinema ads! The idea for this ad is that we've seen the movie pitches, seen soundtracks for movies being produced, we've seen on the set at the potential Orange Movies and now its the actual films and premieres.
As the Guardian says "In the ad, fictional Orange Film Board boss Dresden and his sidekick Elliott escort Estevez up the red carpet at the launch of a production called Saving Private Ryan's Number.
Estevez is mortified as he finds that the project has him searching for Private Ryan, played by Matt Damon in Steven Spielberg's 1998 second world war epic, because he forgot to save his mobile phone number into his handset."
Hopefully Emilio will bring some well needed life back into the Orange cinema ads and return him to the iconic status he deserves!
Speaking of Emilio Estevez here's a pic of me in L.A pointing the star of Emilio Estefan (I was drunk and I thought it said Emilio Estevez and in my excitement didn't check!) What a wally!
Bingo is the fastest growing sector of the online gaming market and is continuing to grow as more people look to stay in for entertainment in these financially troubled times. This growing popularity is mirrored by the advertising activities of these bingo companies. However I for one am fed up of it! Bingo Bingo Bingo! It seams that every other ad at the moment is one for bloody bingo! Here's a few "gems" of the bingo ad world that are particularly doing my head in!
This ad isn't so much advertising but brain washing! I know it is said that if you say something three times you remember it but theses ads seem to be an exercise in how many times can you say cheeky in 21 secs. Why not just have the pac man wannabe saying cheeky cheeky over and over and over and over again! But to be honest the core market for this bingo site may need to be reminded again and again of the brand as they are probably so off there heads on drugs/pissed or engaged in sexual activity that they need constantly reminding to get the message through to their brains (debatable whether some have them). The fact that it sponsors The Jeremy Kyle show proves my point beautifully!
I always like to think about the thought process that goes into the ideas for ads. For this one I see them saying that you'll be so happy you've won with wink bingo you'll be celebrating all over the room. There was probably also the thought that people will think "wow how is she running all over the walls and ceiling. Thats amazing!" Well im sorry to say its not amazing and it has been done before (see Lionel Richie - Dancing on the ceiling.) If they have copied the Lionel Richie idea then in the words of Joe "Our man" Ellison "Why don't you get aids you Lionel Richie Raping Motherf**kers" (his actual quote used Tom Hanks not Lionel Richie!)
I could go on and on (Ladbrokes zorbing, foxy, littlewoods) but I wont as it will just depress me! So instead heres a bingo ad I actullay quite like!
Although its quite good, It doesnt change my hatred for bingo ads!
Since my last post on cancer there have been some more press attention on cancer research breakthroughs!!!
Firstly the good news! Eating mushrooms daily can cut your risk of breast cancer by two thirds.
Now the inevitable bad news. People who drink hot tea are at a higher risk of developing throat cancer.
I'm in no doubt that another cancer post will be coming in the near future. Any thoughts on the item that will cause/cure cancer? I think i'll go with fizzy drinks
Can't find the english version (exactly the same with a british voiceover)
And one that seams to be on the rise: Motown (I think some people got the motown 50 album for christmas and wanted to use it in up and coming ads, I dont blame them I'm hooked on it to)
Great timing with the Jacko tour as well!!
Haha the Motown 50 ad just came on TV!! Its the perfect gift for mothers day! It was the perfect gift for christmas a few months ago! Why not just say the perfect gift for any occasion (it pretty much is!)
I see that channel 5 has a programme starting soon/maybe even already started called the mentalist!!!! Its American or Canadian or something. The question is did the people naming the programme name it as a homage to the great Alan Partridge or is it just a total coincidence. If it is a coincidence its amazing!!!! In that case I think we should start trying to sell some of Alan's old TV ideas to America and see if they bite! Starting with monkey tennis!! Actually lets start making some over here "cooking in prison" could be quite popular.
When I was in high school we had to do food technology. This involved making flapjacks and decorating them in a "innovative way" (usually just putting melted chocolate on it), pizzas and other things that I can't even remember. It was OK, as you firstly you got to make something useful (other high school makes such as futuristic phones made out of foam board, acrylic clocks, a small electronics device with two LEDs on, and wooden notepad holders aren't really that useful (although I know Joe has still got his notepad holder next to his phone at home!!)), secondly it was actually well made (I mean my phone had badly shaped edges (it ended up in the bin due to an unprovoked saw attack), the clock was badly designed, the electronic device wasn't impressive at all and the wooden notepad holder was generally badly made) and finally you got to eat what you had made! However the worse thing about the class was the teacher. (I think that would probably be the excuse from every child regarding classes they don't like, apart from Maths or R.E that is, where even a good teacher couldn't make it any better!) The problem with this teacher was she was extremely sexist, she hated men! She spouted all the usual rubbish about men being useless, men are good for nothing etc etc.... It was (I suspect) because her husband probably ran off with another women (maybe another man!) or something along those lines! She was probably the only person I knew that was sexist and actually meant it. Back in the day ads were horrendously sexist especially towards women (housewives etc.), however things have changed, sexism is now across both sexes and mostly taken with a pinch of salt. This change from times of old can be seen in this new ad on TV at the moment.
To be honest I hate it, I really hate it! It could be because of the tone (I know its meant to be tongue in cheek but I still think its fallen just on the wrong side of the line, if it were "fun" sexism against women there would be outrage!) it could possibly be the absolutely shocking acting. It looks like a high school drama production! The production values of the ad are also extremely amateurish, the lighting is rubbish and the use of the sparkle on the now clean rack is ridiculous and cheesy (why do is this still used!). Maybe they're trying to make the ad rubbish in a Cillit bang style to get it noticed, but I think its gone past rubbish, and not so much past rubbish its back to brilliant, so past rubbish that it is a disgrace!
As another blogger put it "The product looks useful, why not find a better way to show that..." instead of resorting to outdated stereotypes
I can see the conversation had in the meeting for this advert right now. How can we make people aware that bringing food into the UK from outside the E.U is illegal (in some cases anyway) and bringing it in increases the risk of introducing tropical disease's into the country?? A hard hitting informative campaign along the lines of the recent think campaigns on speeding, a fun yet informative test such as the spot the moon walking bear bringing attention to the issue of awareness on the road. No no! How about we bring attention to the issue with singing puppet food! Oh to be a fly on the wall when that was suggested! I jest, but in actual fact I quite like it!! It has some nice moments, the prawns, the voice of the fish towards the ends. It will certainly be right up the street of Craig "Jeff" McKenna who was complaining the other night about the amount of depressing adverts at the cinemas (he was talking particularly about the speeding one and the one about drugs containing rat poison). But this one brings a serious issue to the public in a light hearted way.
Peugeot's latest ads are terrible!! Actually beyond terrible they should be banned just for being so bad!! No seriously they should be banned. I don't think I wrote about this, but a few weeks ago a Magner's draught advert was banned with the tag line of "break the ice, make time to talk" (or something similar) which was a nice line considering you don't need ice in the draught version. However this advert was banned as some people seamed to suggest that drinking Magner's would make you more approachable to the opposite sex! OK so it is a bit of a leap going from alcohol making you more attractive to the opposite sex (which is clearly the wrong message) to a car making you attractive to the opposite sex (which is a pretty harmless message, that will only encourage more posers on the streets with their pimped up Nova's) but its pretty much, in essence, the same message. But lets be honest who in the right mind will find anyone more attractive because they have a Peugeot 207! The worse thing about this ad has to be the lips at the end! What were they thinking??? I don't get it its not sexy its just creepy!!! And it makes me want to steer well clear of buying a Peugeot!
If you want sexy, the Kylie Agent Provocateur was recently voted the ultimate cinema ad and if your looking for in your face sexy (the worst type), you cant go far wrong!
In my opinion one of sexiest ads around was M&S money with MyleeneKlass. It doesn't have to show her writhing around in her underwear to be sexy, just the face at the beginning and the mystery of whether she is wearing anything under that mac is good enough for me! (god that last bit sounded sick!)
I've had to dredge the metro from Monday out of the bin as there is something in it that left me slightly confussed (apart from whether to drink wine to prevent cancer (oh today's shortlist says "a study by the British Medical Journal has found a direct correlation between strength and and your risk of a stroke or cancer" best start working on my strength at the gym then!). The offending piece that caught my eye was on page 24 in the guilty pleasures section (which is about celebs and what "wacky" things they've been up to). On the side of the page is a picture of Duffy with the caption "On song: Duffy struts her stuff in Dusseldorf yesterday, as she performs for the German Grammys". My first confusion lies in the fact that the picture is just that, a picture, there isn't even an article to go with it, its like they had nothing more to talk about and so just stuck a picture in to take up space. Maybe this happens in papers all the time and I don't notice but I think there shouldn't be a picture if there isn't even a small article, god even page 3 girls get a little wrote about them! Secondly I take issue with the "struts her stuff", has the writer of that caption ever seen Duffy!!! I have seen her on TV a few time and I wouldn't describe her as strutting her stuff in any performance, in fact all she does is stand with her hand on her hip and drop a knee to the rhythm of the song, occasionally throwing in some reach to the sky or some other singer mannerism like that. Anyway that leads me nicely to the monstrosity that is Duffy endorsing Diet Coke. The blurb for this ad from the agency (Mother) and the company itself goes a little like this "The ad features Duffy alongside 'other confident young women who are taking a stand against the pressure of modern life.' When faced with the appeals from a crowd at a gig for an encore, Duffy hops on a bike and cycles away singing the Sammy Davis Jr song "I've got to be me.' The singer then returns for her encore. Coca-Cola GB marketing director Cathryn Sleight said "Since the brand launched, it has always celebrated women, their lifestyles, attitudes and aspirations. We're very proud of this new campaign which shows strong and confident women taking control and saying no.'
Wow what an ad, empowering women, allowing them to take control and just say no! What a load of rubbish, if they really wanted to show strong and confident women taking control and saying no they should have just shown a few clips of the women off the apprentice, confident CHECK, strong CHECK, taking control CHECK, saying no ALL THE BLOODY TIME! But with this comes bitching and backstabbing. And in a way this ad shows this too. If you look closely when Duffy comes off stage the stage manager is a women who is at Duffy's beck and call like a bloody slave. Duffy just walks all over her! Obviously she isn't empowered, confident or has the ability to say no, otherwise I think she would have told Duffy to go get her own Coke and possibly where to stick it as well.
oh and surely she should be wearing a helmet on that bike!! What kind of message is that sending the kids, maybe she said no to helmets and is empowering them to go out and crack their heads open against pavements. Oh and the guy behind the counter in the supermarket has just been added to the list of cocks in adverts, along with Michael Winner, Foxy, any touch n fresh kid, frosties boy, that c**t mickey (head and shoulders), Leo that stupid hair stylist (tresemme), Polaris World guy, any picture loan actor, anyone in a DFS ad (especially the "rock star" ad) and my pet hate from about a month back this kid (see below) what made it worse was that he appeared in two ads running at the same period so it was hard to avoid the little s**t!
In this he appears at 23secs
He was also in the Kellogg's big bake advert but I cant seam to find it on the net. Good as i don't really want to see his face again!
Last night a few of us went out to watch the Oscar winner Slumdog Milerner (as they say it in the film). It was pretty good, nothing to complain about, some funny moments and it made me feel quite good, especially the bhangra routine at the end, I wouldn't go as far as saying the feel good film of the year though. The best bit of the night however had to be the short trip through St. Helen's town centre to get a lift home off my brother who was in the music studio practicing with the band he plays with (they're called the Hurricanes (the same as our s**t football team on a monday night, which I'm sure I'll blog about soon) hopefully they will pay me for that plug, I doubt it). Anyway going through town was a truly brilliant/scary experience (depends what way you want to look at it). It started by taking a scary look through the windows of Buzbys (Joe once described this bar as "where the men are men, and so are the women"), next was the terrible sounds coming out of fluid! It was karaoke night and there was only about 12 people in there, someone was singing Brittany Spears and she was certainly making the song her own! But the best bit was most certainly the fight at the bus stop over the road from the studio car park! We had got the keys for the car and were sitting in the car when it all kicked off at the bus stop. It started with a girl annoyed at some other girl but taking it out on some fella, this consisted of her shouting at him, him not knowing what was wrong, lots of pointing in general directions. Eventually after a bit of shouting etc the fella ran to another bus stop the girl followed. The girl then returned dragging another girl by the ear! (in an old fashioned copper style) to the bus stop where she pinned her up against the glass (there was a security guard but he was having nothing to do with), after a bit of banter there was a bear hug, this led to one girl head butting the other, but not very hard, the other one head butted back a bit harder then got on her bus which had just arrived. They were both OK but the left each other with the words "You f**kin slag" to which the girl on the bus replied "I hope you f**kin die". St. Helen's truly is a classy town! Anyway this gave us a business idea that I would like to share. It is called Scum Safari. Its is just like a safari or safari park. In a car or armour plated Land Rover you drive around the town centre of St. Helen's (we could do day and night tours) with an experienced tracker/guide (carrying a rifle for protection) where the guide shows you the animals of St. Helen's in their natural habitat. I can see it now, it could become a huge tourist attraction, people from all over the world would come to marvel at such creatures in the wild! See the mating rituals of the common meathead, the taxi shrill of the wild drunken overtarted hag and the migration to the watering hole of the lesser spotted smackhead. Oh and yes hunting will be highly encouraged (hopefully it will keep the population numbers at bay, we cant let too many breed!)
Cancer is always in the news! Recently it has been Jade Goody's battle with cancer. All in all Cancer is a pretty horrible thing. It is also a confusing thing!! Can you get cancer from eating or drinking to much of a certain thing?? Well this is where research comes in to give us the full picture on these issues. Where the confusion comes in is when two studies or article in papers contradict what the other one is saying. You know the articles, they usually go along the lines of "eating/drinking/smoking/breathing to much of (insert anything you want here) can increase/decrease your risk of cancer by (add percentage here)". Well in today's metro we have a prime example of conflicting advice! On page 12 the line reads "A wine a day keeps cancer at bay" the article says that drinking a glass of red wine a day can half the risk of developing a condition that leads to oesophageal cancer. BUT on page 18 in the intro to an article on battling drink problems it says "A report by Cancer Research last week showed that even a glass of wine a day can increase the risk of cancer" What are we supposed to do now! Have the glass of wine or not! To help you out on the minefield that is cancer causing/preventing foods here's a short list of things to avoid/seek!
Red Meat (Causes)
Crisps (Causes)
Exercise (Prevents)
Tobacco (Causes)
Alcohol (Causes/Prevents)??
In fact type anything into google with "causes/cures cancer" and I'm sure there will be an Internet article out there. Its a minefield out there!!!
04/03/2009 - It seams it wasn't only me that noticed this as on today's Metro mail page there is other people panicking about whether or not to have a glass of wine and a reply from a Dr Rachael Thompson from the World Cancer Research Fund saying that actually drinking wine could increase the chance of Oesophageal cancer! Also saying reports that suggest the opposite are not helpful. Your telling me!
People always want what they cant have and crave the products they remember from their youth/best days. Some Brands manage to use nostalgia to great affect (see recent ads for Hovis and Heinz Baked Beans) but for other brands Nostalgia means the end of the road. Take for example the recent demise of Woolworth's, every night camera crews for news reports stood outside Woolworth's up and down the land talking to people about the fall of the company. Most people related the Woolworth's brand with pick and mix. (I related my local Woolworth's as a handy shortcut through to the bus stop). Oh how the people on camera rejoiced in the memories of pick and mix! My question would be how often did these "champions" of pick and mix actually buy pick and mix from Woolworth's? It would have been interesting to go back in time a few years and ask people about Woolworth's pick and mix and how often they bought it. I would make a guess that it would be relatively few. But I can only speak from what I have seen and experienced. I used to occasionally get a pick and mix from Woolies when I was in my early teens but I have never been since that, every time I went into my local Woolies (on the way through to the bus stop) the pick and mix section was pretty much deserted. Now I don't expect the pick and mix section to be packed all the time but with all these pick and mix "fans" you would expect it to be busy occasionally. What I'm saying is that as soon as people realized that Woolies pick and mix was going to disappear forever they started wanting it again! This was shown in the sale of the last ever Woolworth's pick and mix for a mere £14,500 on eBay! (it was for charity) Now Woolworth's is starting up again in online form and the main thing people are crying out for is a return of pick and mix . If this does feature on the new site I'm sure that it will be incredibly successful for a very short period of time before people get fed up (how long is postage going to take? How much is postage going to be? Is it going to be cheaper than other online retailers or even cinema pick and mixes?) I suspect that the price for postage and the time that you have to wait to get your pick and mix will put people off and once again we could see the demise of the Woolworth's pick and mix. Maybe that demise will cause a upsurge in demand again and if they sell for anything like £14,000 a bag then I'll be at the very back of the queue to get that last pick and mix, all proceeds going to me, I need to pay of my student loan!
EMILIO!!!!!! Everyone loves Emilio Estevez (I think!) but since his iconic performance as George Bombay, the coach in the Mighty Duck series, he seems to have become a less predominant figure on our big screen. But he is now making an iconic return to the cinema in the Orange Gold spot cinema ads! The idea for this ad is that we've seen the movie pitches, seen soundtracks for movies being produced, we've seen on the set at the potential Orange Movies and now its the actual films and premieres.
U Want Mattessons Sm..
