Ramblings of a mADman: F**kin bingo!!

Bingo is the fastest growing sector of the online gaming market and is continuing to grow as more people look to stay in for entertainment in these financially troubled times. This growing popularity is mirrored by the advertising activities of these bingo companies. However I for one am fed up of it! Bingo Bingo Bingo! It seams that every other ad at the moment is one for bloody bingo! Here's a few "gems" of the bingo ad world that are particularly doing my head in!

This ad isn't so much advertising but brain washing! I know it is said that if you say something three times you remember it but theses ads seem to be an exercise in how many times can you say cheeky in 21 secs. Why not just have the pac man wannabe saying cheeky cheeky over and over and over and over again! But to be honest the core market for this bingo site may need to be reminded again and again of the brand as they are probably so off there heads on drugs/pissed or engaged in sexual activity that they need constantly reminding to get the message through to their brains (debatable whether some have them). The fact that it sponsors The Jeremy Kyle show proves my point beautifully!

I always like to think about the thought process that goes into the ideas for ads. For this one I see them saying that you'll be so happy you've won with wink bingo you'll be celebrating all over the room. There was probably also the thought that people will think "wow how is she running all over the walls and ceiling. Thats amazing!" Well im sorry to say its not amazing and it has been done before (see Lionel Richie - Dancing on the ceiling.) If they have copied the Lionel Richie idea then in the words of Joe "Our man" Ellison "Why don't you get aids you Lionel Richie Raping Motherf**kers" (his actual quote used Tom Hanks not Lionel Richie!)