Reaction advertising

I'm not sure that's the technical term, maybe there isn't a technical term! But anyway marketing communications has always been great at reacting to stories or other ads that appear and using them for the advantage of the client. I cant think of any other industry that can take a news story/ads and twist it to benefit the clients business so quickly and effectively. Here's some examples of what I mean.

This spoof of the barclaycard waterslide ad



Expenses have been making a few appearences for both specsavers and tourism South Australia










That will do for now!

OUT!!! I'm not gettin that!

Well its that time of year again when we can all pretend we love Tennis, its pretty much the same with every sport. When the British tournament of that sport comes along everyone gets interested, golf, F1, tennis, snooker, darts...........the list could go on. Once the tournaments start people all of a sudden become experts and want to play. Tennis courts that lie empty most weeks suddenly become rammed, snooker halls full, golf courses overloaded. If I'm honest I am one of these people, I look at Wimbledon and think I could do that its easy and I continue to believe that I could have been a professional footballer! I believe my best position is probably defensive midfield, like 4-1-3-1, however when I was a lad it was 4-4-2 all the way which I don't think caters for my talent, so basically I was robbed of stardom by an insistence to play the good old English 4-4-2! Many people probably think the same way, probably not about the football issue of 4-4-2 vs 4-1-3-1, but about sports they see, however the reality is very different! Tennis is quite possibly the most frustrating of all sports to actually play. Firstly you are your own ball boy. You go for a great serve, it hits the net! You then have to get the ball. Serve again, hit the net again, get the ball. This time a good serve a rally of approx 5 then a smash over the fence, you then have to retrieve the ball! Most of the time your not playing your bloody getting the ball! That's not what I want, I want non stop action, not 10 seconds of action followed by 5 minutes of ball finding! Secondly contentious line calls. Pretty much every match I have ever played has ended up with someone being in a huff about some call or other! It happens in the pro game too but they have technology to decide whether its in or out, but in a park game its just pretty much arguments all round! So by the time you've got the balls back and had an argument about whether the ball was in or out, you've spent most of your time not playing! Its the same with darts and snooker, they look easy but you spend most of your time missing and chasing loose darts/balls! Indoor 5 a side football and squash have got the right idea! They're basically sports played in rooms, so you spend all of your time playing and none of your time fetching things! Maybe its time we started looking at sport and making them a bit more exciting! Maybe using technology, take for example Snooker, they could develop technology that could suggest shots, show angles for escapes and other things on the actual table, maybe incorporate overhead cameras to show different views of the table. Users could plug in usb to record the game data and take it home and analyse the game, with hints, tips and tutorials online to improve the players performance next time. This could be done with loads of sports and I'm sure it would not only get people more interested in the sports, aid enjoyment for both social players and serious players but also aid improvement of future stars in the sports.