Reaction advertising

I'm not sure that's the technical term, maybe there isn't a technical term! But anyway marketing communications has always been great at reacting to stories or other ads that appear and using them for the advantage of the client. I cant think of any other industry that can take a news story/ads and twist it to benefit the clients business so quickly and effectively. Here's some examples of what I mean.

This spoof of the barclaycard waterslide ad



Expenses have been making a few appearences for both specsavers and tourism South Australia










That will do for now!