Not so secret squirrel
I was speaking in the last post about the whole media attention that squirrel got just because it was in a photo! If you don't have a clue what I'm on about then the picture in question is below.
Well I was also speaking about reaction advertising, where agencies see a news story or something around them and then create a piece of work to play on this. I used examples such as virgin trains running ads advertising how they could get Katie and Peter back together faster than a magazine deal. Well TBWA\Manchester has run with the squirrel! See the campaign below.
The thing is its a bit, well, crap! There's a really good strategy in here, but they have missed it! "If only they'd gone to Jessops"! The line is rubbish. What would Jessops have done! Are they saying that by going to Jessops you can control everything around you and get perfect pictures, well they cant, maybe Jessops can photoshop out these things that ruin photos, well they cant! If it was a huge thumb that ruined the picture then the line and strategy would be perfect, but it isn't a thumb its a bloody squirrel! Surely they should have gone with something like "Perfect timing: Jessops can develop your snaps in so many minutes" or "for picture quality you wont believe!" something along those lines! If only the North Face logo on the guys jacket was little bit bigger, North face could run a campaign with the same photo maybe maybe with the line "enjoy nature". Maybe the Canadian tourist board could run a campaign with this picture or even find out what camera was used and the manufacturer could use the picture in a campaign! Oh and what is the recent obsession with chipmunks, squirrels and bloody meerkats!!!!
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