Gym, but not as we know it

As I have mentioned in the about section and my first post on this blog, this blog will contain many posts about advertising and marketing. However this post contains, in part, a complaint about advertising! I love well thought out marketing communications and planned correctly through the correct medium these communications can reach the target audience effectively. However when done poorly its just horrible! This is now happening in the gym that I go to, normally on the in house music channel there are occasional adverts for products such as Lucozade Hydro active and so on, demonstrating the benefits of such products for fitness purposes (ok its a little White Goodman in Dodgeball (Call that a push up!)) but it starting to turn into a chick flick fest! Over the last few months we have had adverts blurting out messages for He's Just Not That Into You or whatever it is called and more recently Confessions of a Shopaholic or whatever that is called. I don't know why these are placed in this situation, OK there are a few girls in the gym who it is intended for (they're the ones who bring in their shiny silver bags into the gym with them, the ones who read heat magazine on the treadmill while walking for 10 minutes or the ones who come in dressed like their about to go on a night out), but its only a handful at anytime time. The rest of the women range into three categories the weight loss group (the ones trying to lose some serious weight), the ultra fit ones (not talking looks here, the ones that can lift more weight than me or the ones that look they could run a marathon without breaking a sweat) and the blue rinse brigade that come in mainly for aqua aerobics/classes. Out of those groups only one or two (generalisation) I would say would be interested in these movies so why are they on when the target audience is so small (OK the national market is probably big, but I'm moaning about my particular gym!).  At any one time there are more muscle heads in the gym than the target for these movies so maybe it would be better to advertise more action movies at the gym. Actually no, if it doesn't have anything to exercise then it should be banned from the gym!