Sexism

When I was in high school we had to do food technology. This involved making flapjacks and decorating them in a "innovative way" (usually just putting melted chocolate on it), pizzas and other things that I can't even remember. It was OK, as you firstly you got to make something useful (other high school makes such as futuristic phones made out of foam board, acrylic clocks, a small electronics device with two LEDs on, and wooden notepad holders aren't really that useful (although I know Joe has still got his notepad holder next to his phone at home!!)), secondly it was actually well made (I mean my phone had badly shaped edges (it ended up in the bin due to an unprovoked saw attack), the clock was badly designed, the electronic device wasn't impressive at all and the wooden notepad holder was generally badly made) and finally you got to eat what you had made! However the worse thing about the class was the teacher. (I think that would probably be the excuse from every child regarding classes they don't like, apart from Maths or R.E that is, where even a good teacher couldn't make it any better!) The problem with this teacher was she was extremely sexist, she hated men! She spouted all the usual rubbish about men being useless, men are good for nothing etc etc.... It was (I suspect) because her husband probably ran off with another women (maybe another man!) or something along those lines! She was probably the only person I knew that was sexist and actually meant it. Back in the day ads were horrendously sexist especially towards women (housewives etc.), however things have changed, sexism is now across both sexes and mostly taken with a pinch of salt. This change from times of old can be seen in this new ad on TV at the moment. 

To be honest I hate it, I really hate it! It could be because of the tone (I know its meant to be tongue in cheek but I still think its fallen just on the wrong side of the line, if it were "fun" sexism against women there would be outrage!) it could possibly be the absolutely shocking acting. It looks like a high school drama production! The production values of the ad are also extremely amateurish, the lighting is rubbish and the use of the sparkle on the now clean rack is ridiculous and cheesy (why do is this still used!). Maybe they're trying to make the ad rubbish in a Cillit bang style to get it noticed, but I think its gone past rubbish, and not so much past rubbish its back to brilliant, so past rubbish that it is a disgrace! 

As another blogger put it "The product looks useful, why not find a better way to show that..." instead of resorting to outdated stereotypes