Celebrity promotion

Ahhhh good old celebs, they'll get onboard anything! Coleen Nolan and Kerry Katona love Iceland food (actually I can see Katona going to Iceland for her shopping! I wish she would go to Iceland the country and not not come back!), Lineker cant get enough of Walkers crisps, there's too many to bloody count that love Morrisons/Tesco and Nell McAndrew loves pretty much anything that will pay her! But its not just the domain of your Z listers, heavyweights such as Emilio Estevaz (amongst others) for Orange, Bruce Willis, Ringo Star and Macaulay Culkin have been spotted in the Aviva ads, Numerous glamorous women in make up/Loreal commercials and even Georgey boy Clooney (I hope that's what his friends call him! Does he have any friends?) has been spotted in ads such as Nespresso and Martini. The problem with the majority of celeb endorsements is that you know that they probably don't use the product! There are exceptions of course, apparently Marco Pierre White loved Knorr stock cubes and hearing this Knorr approached him to become a "brand ambassador". But its nice to see celebs promoting something that is/was an essential part of their lives. I'm talking about the countries that they come from. Over the years we've seen many an ad for different countries/parts of the country, take for example at this very moment on TV there are ads for Cyprus, Italy, California, North East England, Wales, Scotland and the Balearic Islands (from memory). Most of these ads show the country/area and what it has to offer, but recently there's been a switch to using celebs from that country/region to promote it. The majority of these ads are horrible (California is an exception). Especially the Scotland singing one and Rafa Nadal's horrible ad for the Balearic Islands. Firstly the Scotland one:



Connery's non singing is cringe worthy!!! I also have a slight problem with Lulu. It seems to me that over the years she has been trying to get away from her Scottish roots, by adapting her accent but breaking into it at certain points (especially talking about her parents or childhood), probably to the point where many people have totally forgot she is from Scotland. In my view if you are going to use a celeb to promote a country then the celeb must be synonymous with that country and Lulu doesn't fit the bill in my opinion. To test this theory I asked my mum where Lulu was from, she said Liverpool! I could be wrong on this though!

Although Rafa Nadal is synonymous with Spain and the Balearic Islands it doesn't make up for this shocking ad! Which I can only find in Spanish on Youtube.



What can I say about it! The computer graphics are rubbish, the part when the fish comes out the picture and he flicks it away is terrible and the voiceover is worse. With the most horrendous part (on the UK version) being where it says "this is my home" trying to make out the voiceover is that of Rafa Nadal himself, even though it quite clearly isn't! They even have put a making of video up on youtube, its not innovative in any way and to be honest the ad is nothing to be proud of! For some reason it reminds me of this ad in Zoolander:



I can't wait for the next installment of Celebs ads promoting Countries!