Everton Two - Liverpool One

I'm not talking about football here. I'm talking about the branding of their new superstores. Everton are re branding their superstores and have come up with a nice concept in calling the superstores numbers. For the store at Goodison Park it will be called Everton One and the city centre store will be Everton Two. Its a simple strategy but one that is clear and works well. However whats exciting about about that?? Well they have managed to get a nice little PR stunt out of the rebrand. You see the store in the city centre will be in the Liverpool One complex therefore making the address of the new store: Everton Two, Liverpool One. Its a great idea, its witty and is a great way to publicise the new store in the media. I mean its got me talking and I probably wont have even bothered to blog if it was not for this angle. It could also be great in that the store could have instore advertising with the Everton Two, Liverpool One line on it which again is a fantastic idea. I know that in reality no one cares about the address? No one is going to turn up to the shopping complex and ask where is Everton Two, Liverpool One is! Its a gimmick that will wear off soon and the store will just become a generic shop name maybe discussed occasionally in the sense of "have you been to Everton Two in Liverpool One?" which doesn't quite make sense of the angle. But as an exercise in initially bringing peoples attention to the store its brilliant! Good work Everton.