Ohh la la! Hotpots never been so sexy

I was talking about tourism ads a few posts ago. Mainly about the trend to start using celebs from that country to promote it. But Blackpool has gone in a totally different direction, and its a direction I like. A nice story shot in an art house fashion that is trying to appeal to a french audience that they should go visit Blackpool. Its good, it made me think about visiting Blackpool for a split second and I bloody well hate Blackpool so imagine someone who has never been to Blackpool and seen the horror (opinion), this ad would probably persuade them that its worth looking into! There are however a few things that got me!

At first glance you think god this girls sexy, but after a few watches you realise you have been well and truly conned! She isn't good looking at all and this con is all down to the french accent, it makes her seem good looking but all the time she only sounds good looking (This isn't a negative of the ad but probably more an observation on the effect of different accents, and before you pull me up on it people can sound good looking!)

If you listen closely you can hear alarms or police sirens it starts at about 9 seconds and stops at about 15 seconds, not the greatest sounds when you are trying to promote a place to someone! Another thing is the subtitles. Subtitling is great as I can understand different languages instantly, however they at one point subtitle the french with french! It happens when she mentions food. Why would the French need french subtitles?? Also it suggests that if they go to Blackpool and order a croque monsieur the waitress/Waiter will know what it is, well I don't think they will, I had to look it up! (Its a ham and cheese toastie).

One thing they got right was the stereotypical Northerner, a role model for Northerners everywhere! He hates London and thinks the "weather is rubbish in London" as apposed to the almost Mediterranean climates of Blackpool, Liverpool and Manchester! And he gets "love" in wherever possible! Oui love, oui will surely become the latest saying for all Northern kids.

Finally there are some words that said in English by foreigners accents are hilarious. For example pyrotechnics from a South African accent but with the french its short rhyming words like splish splosh and now the amazing hot pot.